Ad Copy Variants With a Hypothesis
Generates ad variants that test different beliefs about the customer, so the winner tells you something you can reuse.
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Running it, start to finish
- Describe the audience and what they already believe.
- Fix any message-match problem before spending.
- Read the winner through section 6 and reuse the insight.
What you get back
The output this produces, every time.
- Makes each variant test a different belief about the customer, so the result generalises.
- Checks the landing page can keep each ad's promise before you spend on the click.
- Says what each possible winner tells you and what to do with it next.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Test hypotheses, not wordings. Five rewordings tell you which wording won. Five hypotheses tell you something you can use in the next campaign and on the site.
- Judge on conversion, not clicks. The highest click-through variant frequently has the worst conversion, because it overpromised.
- Check the claims list. Section 4 is cheap insurance. A suspended ad account costs far more than the test was worth.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.