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Landing Page Teardown

Reads a landing page as a sceptical first-time visitor with eight seconds, and reports where belief and attention are actually lost.

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CategoryMarketingForMarketers, Founders, DesignersTested onClaudeChatGPTGemini

Running it, start to finish

  1. Paste the page copy in order with the mobile fold marked.
  2. Include the exact ad or link visitors clicked to get there.
  3. Ship the top three replacement blocks and measure before doing more.

What you get back

The output this produces, every time.

  • Answers the four eight-second questions from your above-the-fold copy alone and reports which cannot be answered.
  • Checks message match against what the visitor clicked, which loses more traffic than anything further down.
  • Writes replacement copy for the top three fixes rather than describing them.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Mark the fold accurately. on a phone, not a desktop. Most of the finding in section 1 depends on that line being in the right place.
  • Describe the traffic source precisely. Paste the ad or the link text. Section 2 cannot work from 'organic search', and message match is where the cheapest wins are.
  • Fix objection ordering before rewriting copy. Moving an existing answer above the point where the objection arises is usually cheaper and more effective than new copy.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.