Seasonal Campaign Plan
Plans backwards from the buying window rather than from the date, which is usually weeks earlier than people assume.
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Running it, start to finish
- Establish when the buying decision is actually made.
- Check the season is genuinely relevant before committing.
- Work backwards to the preparation dates and set capacity thresholds.
What you get back
The output this produces, every time.
- Times everything against the decision window, which is usually well before the date itself.
- Questions whether the season is relevant, since unrelated seasonal discounting trains customers to wait.
- Sets a rule for customers who paid full price days earlier, which is where the avoidable irritation is.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Prefer added value to a discount. A discount is the easiest offer and the most expensive, and run annually it simply becomes your price.
- Do not omit the last-chance message. It reliably produces a disproportionate share of the result and is the one most often left out.
- Plan the post-season. Customers acquired at a discount decide whether to stay in the weeks afterwards, and almost nobody plans for that.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.