Win-Back Campaign
Acknowledges why they left, since a win-back that ignores the reason confirms it.
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Running it, start to finish
- Segment by why they actually left, and find out where it is unknown.
- Build the exclusion list before writing anything.
- Track whether returned customers are still there in three months.
What you get back
The output this produces, every time.
- Segments by departure reason, which determines whether contact is welcome or actively harmful.
- Excludes anyone with an unresolved complaint, where a win-back reopens the issue.
- Measures whether returned customers stay, since a second churn costs twice.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Only contact the missing-capability group once it exists. Otherwise the message confirms exactly the reason they left, in your own words.
- Be careful with discounts. Existing customers hear about them, and it teaches everyone that leaving is the way to get a better price.
- Remove the return friction. Re-setup and lost data are usually a bigger barrier than the original reason, and nobody addresses them.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.