Webinar Plan
Designs for the replay, which is where most of the audience actually is, and for the pitch that comes last.
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Running it, start to finish
- Make the registration promise specific enough to justify a diary slot.
- Put the offer at the end and signal the transition honestly.
- Segment the follow-up three ways and send within 24 hours.
What you get back
The output this produces, every time.
- Designs for the replay audience, which is usually larger than the live one.
- Puts the pitch at the end and signposts it, since a suspected pitch loses the room early.
- Segments follow-up by attended, no-show and replay, which are three different levels of interest.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Give a reason to attend live. Without one, live attendance collapses and takes the energy of the session with it.
- Restate every question. The replay audience cannot see the chat, and an answer to an unheard question is unusable.
- Use the unanswered questions. They are the best follow-up material you will get and they are almost always thrown away.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.