Referral Programme Design
Rewards the behaviour you want repeated rather than the signup, which is how referral programmes buy fraud.
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Running it, start to finish
- Confirm people already refer before building anything.
- Reward retention, not signup.
- Track referred-customer retention against your baseline from the start.
What you get back
The output this produces, every time.
- Checks whether anyone refers unprompted, which is the prerequisite a programme amplifies rather than creates.
- Rewards a retained customer rather than a signup, which is what separates referrals from fraud.
- Measures referred-customer retention, which reveals a programme buying the wrong people.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Make it double-sided. It changes the referrer's message from asking a favour to giving one, which is why it usually outperforms.
- Ask at a success moment. Timing matters more than wording. A footer link asks everyone at no moment in particular.
- Watch referred retention. If referred customers churn faster than organic ones, the programme is buying volume and destroying value.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.