Pricing Page Copy
Makes the recommended plan obvious and names who each plan is wrong for, which is what actually reduces hesitation.
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Running it, start to finish
- Write a one-line who-this-is-for per plan.
- Add who each plan is wrong for.
- Answer the top five pre-purchase questions on the page itself.
What you get back
The output this produces, every time.
- Describes who each plan is for as a situation rather than a feature count.
- Names who each plan is wrong for, which reduces mis-purchases and buys credibility.
- Puts limits and cancellation terms on the page, since discovering them after buying causes refunds.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Mark one plan as the usual choice. Three equal options make the visitor do the sorting, and a meaningful share of them simply leave instead.
- Shorten the feature list. Long lists make comparison harder, and comparison is the only job this page has.
- State the saving in money. An annual discount shown as an amount is consistently more persuasive than the same discount as a percentage.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.