Press Release That Gets Read
Leads with why anyone outside the company cares, which is the thing announcements systematically omit.
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Running it, start to finish
- Check honestly whether this is news before writing anything.
- Find the angle where you are the source, not the subject.
- Write the personal pitch, not just the release.
What you get back
The output this produces, every time.
- Says plainly when something is not news and what would make it a story.
- Finds an angle where the company is the source rather than the subject.
- Rewrites quotes into something only that person could have said.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Lead with the data. Original numbers from your own operations are more publishable than almost any announcement, and most companies are sitting on some.
- The pitch matters more than the release. A short personal note to a specific journalist about why it fits their beat outperforms a perfect release sent widely.
- Believe the not-news verdict. Section 8 routes the work somewhere it will actually be read, rather than into a distribution service.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.