Event Follow-Up Sequence
References something only someone at that conversation would know, which is the difference between follow-up and cold email.
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Running it, start to finish
- Sort contacts into the three groups before writing anything.
- Send real-conversation follow-ups within 48 hours with a specific reference.
- Check what consent you actually have before emailing scanned contacts.
What you get back
The output this produces, every time.
- Segments into real conversations, brief contacts and scanned lists, which need different messages.
- Requires a specific reference in the first line, without which it is cold email that promised more.
- Flags that a badge scan is not necessarily consent to market, which varies by jurisdiction.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Send within 48 hours. After a week they cannot place you and the personal message becomes an awkward cold one.
- Carry something useful. A message whose only content is that it was nice to meet asks for attention and offers nothing in return.
- Capture notes the same day. What each person was working on is the real value of an event, and it is gone within a few days.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.