Competitor Message Teardown
Finds what they claim that you cannot, what you can claim that they cannot, and what neither of you says.
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Running it, start to finish
- Collect competitor homepages and pricing pages verbatim.
- Concede what they own and pick a defensible position.
- Check the unclaimed space is empty for a good reason before entering it.
What you get back
The output this produces, every time.
- Identifies claims a competitor already owns, which are expensive and usually futile to contest.
- Finds the unclaimed space, and distinguishes an opportunity from a gap that is empty for a reason.
- Names where competitors are genuinely stronger, which is what keeps a sales team credible.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Concede the owned claims. Contesting an established position is the most expensive activity in marketing and it rarely moves anyone.
- Use win-loss, not opinion. Section 5 is only useful from evidence. A team's view of competitor weakness is systematically flattering.
- Adopt their vocabulary where customers have. Fighting the market's established language costs you comprehension for no gain.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.