Case Study Interview Guide
Gets the before-numbers, which customers never volunteer and cannot recall once the problem is solved.
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Running it, start to finish
- Ask for the before-state numbers before the interview.
- Spend most of the time on the problem, not the solution.
- Confirm approvals and naming rights at the start.
What you get back
The output this produces, every time.
- Asks for before-state numbers in advance, since they cannot be recalled accurately afterwards.
- Digs for the objection they overcame, which addresses the reader's hesitation in the customer's voice.
- Establishes approval and naming constraints early, before the work is done.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Send the numbers request first. Nobody arrives at an interview with the before-state figures unless asked, and afterwards they are gone.
- Ask what nearly stopped them. It produces the most persuasive passage in the study, because it is the reader's own objection answered by a peer.
- Keep a real difficulty in. A frictionless story reads as marketing. Naming one hard part makes everything else believable.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.