Campaign Brief
Forces one measurable objective, since a campaign with three goals is three underfunded campaigns.
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Running it, start to finish
- Pick one objective and demote the others in writing.
- Set a target with a baseline and a date.
- Fix the measurement and kill criteria before launch.
What you get back
The output this produces, every time.
- Forces one objective and names what is being demoted to get there.
- Requires a number, a baseline and a date, so the campaign can actually be judged.
- Sets kill criteria and states what the campaign is not for, before anyone can judge it on that.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Resist the multi-objective brief. Three goals means a third of the budget each, and afterwards no way to tell whether anything worked.
- Establish the baseline first. A target with no baseline cannot be assessed, and the campaign will be declared a success or a failure by whoever speaks first.
- Drop channels rather than spreading. A budget split six ways is usually below the threshold at which any single channel produces a result.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.