Brand Voice Guide
Defines voice by contrast pairs and examples, since adjectives constrain nothing and everyone agrees with them.
Free — no card needed
Create a free account
to open Brand Voice Guide — and the other 364 prompts across 21 categories.
Already have an account?
Running it, start to finish
- Gather writing that feels right and writing that feels wrong.
- Build the contrast pairs with plausible alternatives.
- Show three real before-and-after rewrites.
What you get back
The output this produces, every time.
- Defines voice by contrast pairs, where the alternative is plausible rather than a strawman.
- Extracts rules from your actual writing, using bad examples as the more diagnostic input.
- Handles the outage and rejection cases, where voice guides most often fall apart.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Supply bad examples. They isolate what to avoid far more precisely than good ones isolate what to do.
- Make every rule checkable. 'Be authentic' cannot be applied to a sentence. 'Contractions always' can.
- Lead with the rewrites. Section 6 teaches the voice faster than the whole rest of the document.
More Marketing prompts
All Marketing →- Marketing
Seasonal Campaign Plan
Plans backwards from the buying window rather than from the date, which is usually weeks earlier than people assume.
ClaudeChatGPT001Open → - Marketing
Launch Sequence Planner
Plans a launch backwards from the date across the channels you actually have, with the assets listed and the kill criteria set in advance.
ClaudeChatGPT000Open → - Marketing
Positioning From Customer Language
Builds positioning out of the words customers actually used in reviews, calls and tickets, instead of the words the founding team likes.
ClaudeChatGPTGemini100Open →
Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.