Brand Partnership Plan
Tests whether trust actually transfers, since audience overlap without trust transfer is a logo swap.
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Running it, start to finish
- Decide whether trust transfers or you are borrowing a list.
- Articulate what they get, not just what you get.
- Run the smallest version first and set a threshold for continuing.
What you get back
The output this produces, every time.
- Tests whether trust actually transfers rather than accepting audience overlap as the case.
- Names what the other side gets, without which they will not resource it.
- Proposes the smallest version that tests the relationship before either side commits.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Write the one-sentence rationale. If you cannot explain to their audience why this pairing makes sense, trust is not going to transfer.
- Agree what happens if they under-deliver. Partnerships are proposed as equal and executed by whoever wanted it more. Settle that before starting.
- Start small. A piece of co-marketing tells you whether the other side actually executes, at a fraction of the cost of finding out later.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.