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Partnership Evaluation

Assesses a proposed partnership on what each side actually gets, what it costs to run, and how it ends.

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CategoryStrategyForFounders, Consultants, OperatorsTested onClaudeChatGPT

Running it, start to finish

  1. State what both sides want, including the unstated motives.
  2. Cost the ongoing attention, not just the build.
  3. Propose the smaller version before committing to the full one.

What you get back

The output this produces, every time.

  • Requires you to articulate what the other side gets, which is what determines whether they resource it.
  • Counts the ongoing attention cost, which never appears in the business case and is usually decisive.
  • Designs the exit before signing, because partnerships without one are never ended.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Be honest about their motive. If you cannot say what they get, either the discovery is incomplete or the partnership is one-sided. Both are worth knowing now.
  • Do the smaller version. Section 5 is usually available and almost never taken. It tests the core assumption for a fraction of the commitment.
  • Write the exit into the agreement. Not because you expect it to fail, but because the alternative is a partnership nobody will end after it stops working.

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