Market Entry Analysis
Examines distribution before product, since most entries fail on reach rather than on fit.
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Running it, start to finish
- Establish how buyers find and buy in this market.
- Identify who controls access and whether they would help you.
- Define the smallest entry that tests the thesis and its stop criteria.
What you get back
The output this produces, every time.
- Examines how buyers actually buy before assessing product fit.
- Identifies who controls distribution, which is often not the incumbent product.
- Asks why the market has not already been taken, where the answer is frequently informative.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Answer the distribution question first. If you have no economical route to buyers, everything else in the analysis is irrelevant.
- Be strict about what transfers. A brand strong in one segment frequently means nothing in an adjacent one, and assuming otherwise sinks adjacent entries.
- Cost the two years, not the launch. Entries are budgeted for going in and not for the sustained investment before they pay.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.