Competitive Position Map
Maps where you actually sit on the dimensions customers use to choose, rather than on the ones your team finds flattering.
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Running it, start to finish
- Gather won and lost deal notes, reviews and switching reasons.
- Compare section 4 against what your team believes.
- Choose from section 7 explicitly, including what you give up.
What you get back
The output this produces, every time.
- Derives the dimensions from evidence about how customers choose, not from internal metrics.
- Judges each empty position as opportunity or graveyard rather than assuming gaps are good.
- Tests your believed advantage against the record instead of taking it as the starting point.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Lost deals are the best input. Won deals tell you who already agreed with you. The choice evidence is only as good as the losses in it.
- Include the non-company alternatives. Spreadsheets, doing nothing and internal builds win more deals than most competitors and rarely appear on a map.
- Read section 5 before investing. A position anyone can copy in a quarter does not justify a year of building towards it.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.