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OKRs That Are Not a Task List

Writes objectives and key results that measure outcomes, and rejects the ones that are just work renamed.

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CategoryStrategyForFounders, Operators, ConsultantsTested onClaudeChatGPT

Running it, start to finish

  1. Gather baselines for anything you might want to move.
  2. Run every key result through the could-we-be-worse test.
  3. Publish the not-doing list alongside the OKRs.

What you get back

The output this produces, every time.

  • Applies the could-we-hit-this-and-be-worse test to every key result.
  • Names which of your proposed items are tasks wearing key-result clothing, and what to measure instead.
  • Checks the set against real capacity and drops an objective rather than softening targets.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Bring baselines. A key result without a starting number cannot be judged, and 'improve retention' will be declared achieved either way.
  • Read section 3 without defending. It is the most useful and most uncomfortable section. Most draft OKRs are a roadmap with a scoring system attached.
  • Write the not-doing list down. Section 5 is what makes objectives function as strategy rather than as a wish list.

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