Digital PR Angle Finder
Finds the data story you already own, since original data is the only reliable way to earn links at scale.
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Running it, start to finish
- Look through operational data for something only you can see.
- Confirm the finding is genuinely surprising before pitching it.
- Check privacy and permitted use before anything is published.
What you get back
The output this produces, every time.
- Finds stories in operational data companies dismiss as ordinary because it is ordinary to them.
- Requires a privacy check before publication, since aggregated data can still identify small segments.
- States methodology and limitations upfront, which journalists check and which adds credibility.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Look for the counter-intuitive finding. Data confirming what everyone assumes is not a story regardless of how good the dataset is.
- Check identifiability in small segments. Aggregated figures can still identify a customer in a narrow geography or a small cohort.
- Publish it as a citable page. An interactive or a maintained dataset earns links over time in a way a blog post about the same numbers does not.
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Builds a brief from what the query actually wants, with the sections required to compete and the angle that differentiates rather than matches.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.