Search-Intent Content Brief
Builds a brief from what the query actually wants, with the sections required to compete and the angle that differentiates rather than matches.
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Running it, start to finish
- Supply the query and the actual top-ten titles and formats.
- Read section 8 before commissioning anything.
- Make sure the writer can genuinely deliver section 4's gap.
What you get back
The output this produces, every time.
- Separates table-stakes coverage from the gap that gives the page a reason to outrank.
- Front-loads the direct answer for both the snippet and the reader.
- Says honestly when you cannot rank for the query, and names the winnable adjacent one.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Paste the real SERP. Titles and formats of the top ten. Sections 2 and 4 are guesswork without it, and those are the two that decide the outcome.
- Fill our-authority honestly. Section 8 depends on it. A new site targeting a query owned by established publishers is a brief for a page nobody will read.
- Do not write without a gap. If section 4 comes back thin, that is a finding. Find original data or first-hand experience before commissioning the piece.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.