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Topic Cluster Architecture

Designs a pillar-and-cluster structure with a build order, flagging the pages that would cannibalise each other before you write them.

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CategorySEOForMarketers, WritersTested onClaudeChatGPT

Running it, start to finish

  1. Supply the topic, everything you have already published, and your real capacity.
  2. Resolve every section 3 collision before writing anything new.
  3. Build in the given order and review against section 7 at 90 days.

What you get back

The output this produces, every time.

  • Checks for cannibalisation against intent rather than keyword, including your existing pages.
  • Sequences the build so supporting pages exist before the pillar they point at.
  • Decides keep/update/merge/redirect for what you have already published.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • List all existing content. with URLs, including old posts you have forgotten. Section 3's most valuable findings are almost always collisions with your own archive.
  • Follow the build order. Publishing the pillar first is the intuitive move and the wrong one — it launches with nothing linking to it.
  • Act on the redirect recommendations. Thin pages on your topic actively dilute the cluster. Keeping them because they exist is the default and it costs you.

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