Proposal That Closes
Writes a proposal structured around the buyer's decision rather than your capabilities, with the scope boundaries stated.
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Running it, start to finish
- Bring real discovery notes, in the client's language.
- Write the exclusions before the inclusions.
- Check it reads to someone who was never on a call.
What you get back
The output this produces, every time.
- Opens with the buyer's problem in their words, before anything about you.
- States what is out of scope, which prevents the month-two argument and reassures experienced buyers.
- Checks the proposal makes sense to a signer who was not in the discovery call.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Do not send it if section 1 warns you. A proposal that cannot state the problem in the client's own words is a proposal written before discovery finished.
- Keep the exclusions in. Every instinct says to remove them. They are what a burned buyer looks for, and what protects the engagement.
- Flag their dependencies at proposal stage. Projects stall on client-side inputs nobody agreed to. Section 5 makes that a commitment rather than an assumption.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.