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Discovery Call Question Set

Builds a discovery script that finds out whether there is a real deal here, including the questions that would disqualify it early.

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CategorySalesForSales Teams, Founders, ConsultantsTested onClaudeChatGPT

Running it, start to finish

  1. Describe what you sell, who you are meeting and how your deals usually die.
  2. Learn the intent behind each question rather than the wording.
  3. End with a specific next step and a date, or an honest disqualification.

What you get back

The output this produces, every time.

  • Structures the call around whether a real deal exists rather than around presenting your product.
  • Includes questions designed to disqualify, based on how your deals actually die.
  • Distinguishes the signals of a real opportunity from those of a pleasant conversation.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Fill in common-loss-reasons honestly. Section 5 is built entirely from it. 'Price' is rarely the real answer — look at what was true about the deals that stalled.
  • Ask the do-nothing question. and wait through the silence. It is the single most informative moment in discovery and reps routinely talk over it.
  • Mean the permission to end early. Offering it and then pitching anyway is worse than not offering it, and prospects notice immediately.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.