Demo That Sells
Demos the two things that solve their stated problem, since a feature tour loses the room and teaches nothing.
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Running it, start to finish
- Restate their problem and get confirmation before showing anything.
- Show two or three things, starting from the outcome.
- Prepare their data or a close approximation.
What you get back
The output this produces, every time.
- Confirms the problem before demoing, so a misunderstanding is corrected rather than demonstrated against.
- Shows the outcome first and works backwards, rather than building up from setup screens.
- Names what to deliberately not show, which is what keeps the demo about their problem.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Use their data. It is the largest single difference between a demo that lands and one where the prospect has to translate everything themselves.
- Stop every few minutes. A monologue produces polite silence, which tells you nothing and feels like agreement right up until the deal stalls.
- Do not pre-apologise. Naming a gap before anyone asks introduces an objection that may never have arisen.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.