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Pricing Conversation

Anchors on value established in discovery and never discounts without taking something back.

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CategorySalesForSales Teams, Founders, ConsultantsTested onClaudeChatGPT

Running it, start to finish

  1. Confirm the cost of their problem was established before discussing price.
  2. State the price once, then stop talking.
  3. Reduce scope before discounting, and take something for any concession.

What you get back

The output this produces, every time.

  • Checks whether value was established in discovery, since a pricing objection is often a discovery failure.
  • Offers scope reduction before discount, which preserves the price and gives a real choice.
  • Requires something in return for any concession, so the price stays credible.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Say the price and stop. The silence afterwards is where the buyer tells you what they think. Filling it means negotiating against yourself first.
  • Diagnose 'too expensive'. It means five different things with five different responses, and discounting answers only one of them.
  • Decide your walk-away first. In the room the pull towards taking something rather than nothing is strong, and a pre-set floor is what resists it.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.