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Pipeline Review

Asks what would have to be true for each deal to close this period, and removes the ones where nothing would.

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CategorySalesForSales Teams, Founders, OperatorsTested onClaudeChatGPT

Running it, start to finish

  1. Do the conversion arithmetic before discussing any deal.
  2. Ask what would have to be true, deal by deal.
  3. Close out or push everything that fails, then look at the real number.

What you get back

The output this produces, every time.

  • States the conversion arithmetic before any deal is discussed, so optimism cannot accumulate.
  • Asks what would have to be true rather than how it is going.
  • Sorts on buyer-side activity, which predicts far better than how the last call felt.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Remove the old deals. Anything past 1.5 cycles is almost never closing, and it is what makes an inadequate pipeline look adequate.
  • Judge on what the buyer did. A pleasant call is not activity. An introduction, a document provided or an internal step moved is.
  • Read the stall pattern. If deals consistently stop at one stage, that is a process problem worth more than any individual deal in the review.

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