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Competitive Intelligence Brief

Reads hiring, pricing and changelogs, since press releases say what a company wants believed.

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CategoryResearchForAnalysts, Marketers, FoundersTested onClaudeChatGPT

Running it, start to finish

  1. Look at hiring, pricing and product changes before any announcements.
  2. Compare their current messaging against a year ago.
  3. State conclusions as hypotheses with confidence levels.

What you get back

The output this produces, every time.

  • Reads hiring, pricing and changelogs, which are commitments rather than positioning.
  • Looks at what a company has quietly stopped, which is announced far less loudly than what it starts.
  • States plainly what public signals cannot reveal, since confident over-reading is common.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Start with job postings. They are the most predictive public signal and they reveal direction months before any announcement.
  • Read the documentation. It frequently describes capabilities before marketing does, and it is factual rather than positioned.
  • Stay within public sources. Beyond the ethics, improperly obtained information is usually unusable and creates real legal exposure.

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