Interview Guide That Avoids Leading
Builds a user or customer interview guide that asks about past behaviour rather than future intentions, which is the only reliable signal.
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Running it, start to finish
- Write your hypotheses and what would disprove each.
- Keep the banned questions in front of you while interviewing.
- Judge results against section 8 before drawing conclusions.
What you get back
The output this produces, every time.
- Anchors every question to a specific past instance rather than a hypothetical future.
- Names the questions you must not ask, which is as useful as the ones you should.
- Establishes what would falsify your hypothesis before you start, so the research can fail.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Answer section 1 honestly. If nothing would change your mind, you are seeking validation. Better to know that before spending twenty hours on interviews.
- Keep the banned list visible. during the interview. The hypothetical questions are the ones that slip out when a conversation is flowing well.
- Follow the money. Section 6 matters most. What someone has already paid to work around a problem is the most reliable measure of how much it costs them.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.