Survey Design That Avoids Garbage
Designs a survey whose answers mean something — no leading questions, no scales that cannot be interpreted, and a plan for the analysis before it is sent.
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Running it, start to finish
- Write the analysis plan before a single question.
- Cut to the tolerated length ruthlessly.
- Pilot with five people and watch where they hesitate.
What you get back
The output this produces, every time.
- Plans the analysis before writing questions, which eliminates the ones nobody could use.
- Applies a checklist of question faults that quietly invalidate answers.
- Names who your distribution method systematically excludes, as a limitation to report.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Do section 1 properly. Every question that survives it earns its place. This alone usually halves a survey and improves the response rate.
- Never ask about hypothetical behaviour. 'Would you use this?' returns yes and predicts nothing. Ask what they did instead.
- Pilot with five people. Watching someone hesitate over a question tells you more than any review. Section 8 costs an hour and saves the survey.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.