Structured Data Plan
Marks up only what is visibly on the page, since describing absent content is a violation rather than a shortcut.
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Running it, start to finish
- List what is genuinely visible on each page type.
- Generate markup from the same source as the page content.
- Validate before shipping and monitor for silent errors afterwards.
What you get back
The output this produces, every time.
- Establishes what is visibly on the page before deciding what may be marked up.
- Calls out FAQ markup specifically, which is misused more than any other type.
- Generates markup from the same source as the visible content, so the two cannot drift apart.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Never mark up invisible content. The consequence is a manual penalty, which costs vastly more than any rich result would have earned.
- Prefer JSON-LD. Easier to generate, validate and maintain than inline markup, and it does not entangle with the template.
- Monitor after shipping. Markup errors appear silently and enhancements disappear with no notification at all.
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Page Speed Triage
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.