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Site Migration SEO Plan

Maps every URL before launch, since a redirect discovered afterwards is traffic that has already gone.

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CategorySEOForMarketers, Developers, OperatorsTested onClaudeChatGPT

Running it, start to finish

  1. Build the complete URL inventory from crawl, analytics and search console.
  2. Map one-to-one, checking priority pages individually.
  3. Verify robots directives and redirects on staging before launch.

What you get back

The output this produces, every time.

  • Builds the URL inventory from several sources, since each misses different pages.
  • Maps one-to-one and forbids bulk redirects to the homepage, which lose the authority entirely.
  • Calls out the staging block directive, the most common catastrophic launch error.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Do not change several things at once. If traffic falls after a combined migration and redesign, nothing tells you which caused it.
  • Check robots before launch. Launching with the staging site's blocking rules still active is the single most damaging and most common mistake.
  • Expect a dip. A temporary decline is normal. Knowing roughly how long stops a normal recovery being treated as a disaster.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.