SEO Reporting That Says Something
Reports on the queries you targeted rather than total impressions, which always rise and mean nothing.
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Running it, start to finish
- Establish what the reader actually decides from this.
- Drop the metrics that rise automatically.
- Report leading indicators alongside outcomes to make the lag legible.
What you get back
The output this produces, every time.
- Names the metrics that rise on their own and therefore show progress regardless of results.
- Separates branded from non-branded traffic, which is otherwise counted as search success.
- Includes what did not work, which is what makes the rest of the report credible.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Report on your named target queries. Aggregate position and total impressions move on their own. The queries you actually worked on do not.
- Do not claim credit for everything. A report that has only ever gone up has no way to explain a decline, and loses trust exactly when it matters.
- Match cadence to the channel. Monthly reporting on something that moves over quarters produces decisions driven by noise.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.