E-commerce Category Page SEO
Treats category pages as landing pages carrying commercial intent, rather than as filtered product lists.
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Running it, start to finish
- Match each target query to a page or decide it needs its own.
- Make an indexing decision for every facet.
- Measure conversion from the page, not just traffic to it.
What you get back
The output this produces, every time.
- Decides which qualified queries need their own page rather than an unindexable filter state.
- Balances helpful content against pushing products below the fold, which is a real trade.
- Makes an explicit indexing decision per facet, which is the most common e-commerce technical problem.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Put the long content below the products. A wall of text above the fold hurts conversion, and conversion is what the page is for.
- Write buying guidance, not keyword copy. Content that helps someone choose is what makes the page worth ranking. Most category copy helps nobody.
- Decide facet indexing deliberately. Left alone, faceting generates unlimited URLs and consumes crawl budget on pages nobody should land on.
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Page Speed Triage
Fixes what affects the metric on the pages that rank, rather than chasing a site-wide score.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.