Content Refresh Audit
Decides which existing pages to update, merge or remove — usually a better return than writing new ones.
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Running it, start to finish
- Export pages with traffic, rankings and publication dates.
- Work the nearly-ranking group first, then the merges.
- Leave the winning pages alone.
What you get back
The output this produces, every time.
- Prioritises pages ranking 4–15, where the return per hour is highest.
- Diagnoses why a page decayed, since the fixes are completely different.
- Names the winning pages as do-not-touch, so nobody improves them into a lower position.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Start with the nearly group. A page at position 7 that moves to 3 is worth more than most new pages, and takes a fraction of the effort.
- Take the merges seriously. Consolidating two competing pages is frequently the highest-return single action and it is almost never on the plan.
- Actually remove the harmful pages. Keeping thin content because it exists costs you across the whole topic cluster.
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Topic Cluster Architecture
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Page Speed Triage
Fixes what affects the metric on the pages that rank, rather than chasing a site-wide score.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.