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Backlink Outreach

Leads with what you are giving them, with the ask last, since the reverse is what makes outreach get deleted.

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CategorySEOForMarketers, WritersTested onClaudeChatGPT

Running it, start to finish

  1. Check the page is genuinely worth linking to before starting.
  2. Find people who wrote about this exact subject, not high-authority sites generally.
  3. Lead with the thing that helps them and put the ask last.

What you get back

The output this produces, every time.

  • Judges whether the page is link-worthy before any outreach effort is spent.
  • Prioritises relevance over authority, which is both more valuable and far more likely to succeed.
  • Sets realistic response-rate expectations so a normal outcome is not read as failure.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Lead with what helps them. A broken citation you can fix or a source they were missing is a favour. A link request is a chore.
  • Never pay for links. It breaches search engine guidelines and puts your site at risk for a gain that is removed when detected.
  • Make it a one-edit change. Giving them the exact sentence and link converts interest into action. Anything requiring them to write reduces the rate sharply.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.