Renewal Conversation
Opens on realised value with evidence rather than on the contract date, which is the seller's calendar and not the customer's concern.
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Running it, start to finish
- Prepare the value evidence before opening the conversation.
- Check whether your original buyer is still in the role.
- Review first, listen, then discuss the renewal.
What you get back
The output this produces, every time.
- Opens on realised value with prepared evidence rather than on the contract date.
- Checks whether the person who bought is still there, which turns a renewal into a new sale.
- Says plainly when value evidence is thin, which is itself the risk assessment.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Start months early. Thirty days out is a negotiation. Months out is a review, and reviews renew.
- Do not expand an at-risk account. Attempting to grow an account that is wavering converts a renewal risk into a loss.
- Leave well if they go. Customers who leave on good terms come back more often than expected, and speak about you in the meantime.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.