Logo Exploration Brief
Briefs on what the mark must survive rather than on style, since the constraints are what determine the design.
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Running it, start to finish
- List every place the mark must work, including the awkward ones.
- Agree the judging criteria before any design begins.
- Test small, one-colour and reversed before finalising.
What you get back
The output this produces, every time.
- Briefs on the reproduction constraints, which determine the design more than any stylistic direction.
- Recommends against a standalone symbol for organisations without existing recognition.
- Agrees judging criteria before work starts, which is what stops review becoming preference.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Test at 16 pixels early. Most failures are visible in five minutes of small-size and one-colour testing, and invisible on a large screen.
- Avoid marks needing explanation. The concept gets explained once and the mark is seen a million times without it.
- Name one decision-maker. A logo reviewed by committee converges on the option nobody objects to, which is rarely the best one.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.