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Infographic Brief

Holds to one takeaway per graphic, since an infographic with six findings communicates none of them.

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CategoryDesignForDesigners, Marketers, AnalystsTested onClaudeChatGPT

Running it, start to finish

  1. Write the single takeaway sentence before designing anything.
  2. Confirm a graphic beats a table for this data.
  3. Put the source and period on the graphic itself.

What you get back

The output this produces, every time.

  • Reduces to one takeaway and names what interesting material must be dropped to protect it.
  • Asks whether a graphic is even the right format, since many are better as a table.
  • Requires the source and period on the graphic, since it will travel away from its context.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Use one primary visual. A grid of equally-weighted panels is the default and is exactly why most infographics are not read.
  • Do not vary chart types for interest. One of each makes it harder to read. Choose each chart from the comparison it makes.
  • Check it at the smallest size. Most infographics are seen as a thumbnail first, and one illegible there is never opened.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.