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Email Template Design

Designs for the clients that break, since the constraint set is the brief in email.

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CategoryDesignForDesigners, Marketers, DevelopersTested onClaudeChatGPT

Running it, start to finish

  1. Design single column within the safe width from the start.
  2. Design and check the images-off view deliberately.
  3. Test across real clients, in dark mode and with images blocked.

What you get back

The output this produces, every time.

  • Designs within email's real constraints rather than discovering them at build time.
  • Treats the images-off view as a real reading experience with alt text written as content.
  • Sets the preheader deliberately, which is free inbox real estate usually left to chance.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Design single column. It is the only layout that renders reliably everywhere, and multi-column reflow is where most email designs break.
  • Write alt text as content. With images blocked it becomes the email. Describing the image rather than carrying the message wastes it.
  • Provide a plain text link too. Styled buttons break in several clients, and a stripped button leaves no way to take the action.

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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.