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Design Critique Against the Job

Critiques a design against what it is supposed to accomplish rather than against taste, and separates the two clearly where they conflict.

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CategoryDesignForDesigners, Founders, MarketersTested onClaudeChatGPTGemini

Running it, start to finish

  1. State in one sentence what the design must accomplish.
  2. Describe layout, hierarchy, colour and all the states you have designed.
  3. Action sections 1–5 first; treat section 6 as optional.

What you get back

The output this produces, every time.

  • Evaluates against the stated job before saying anything about appearance.
  • Checks the reading order against the importance order, which is where most substantive failures sit.
  • Labels taste as taste, so preferences do not get actioned as if they were findings.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Write the job down first. as one specific sentence. A vague job produces a critique that drifts into preference, which is the failure this is designed to avoid.
  • Describe every state you have. Section 4 finds the gaps between a design file and a shippable product, and those gaps are usually where the build stalls.
  • Surface the trade-offs in section 7. to the team. Where fixing hierarchy hurts density, that is a decision for a person, not something to resolve silently.

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