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Podcast Launch Plan

Settles the six decisions that determine whether a show survives — premise, format, cadence, length, audience and the point of it — before a single episode is recorded.

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CategoryAudioForContent Creators, Founders, MarketersTested onClaudeChatGPT

Running it, start to finish

  1. Write the premise, the audience, and your real weekly constraints.
  2. Settle all six decisions before recording, and write them down.
  3. Batch-record the first three episodes against the template before publishing any.

What you get back

The output this produces, every time.

  • Settles the six decisions that actually determine whether a show survives past episode eight.
  • Reconciles cadence against the hours you really have, editing included.
  • Tests the premise against ten episode titles before you record anything.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Be honest about the hours. Weekly at 45 minutes is close to a full day including editing. Most abandoned shows were scheduled optimistically.
  • Narrow the audience. A show for everyone is a show nobody recommends to anyone specific, and recommendation is how podcasts grow.
  • If ten titles are hard, plan a season. A finished ten-part series beats an open-ended show that stops without explanation.

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