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Title and Subtitle Pair

Uses the subtitle to do the work the title cannot, so together they state the claim.

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CategoryWritingForWriters, MarketersTested onClaudeChatGPTGemini

Running it, start to finish

  1. Write the piece's actual claim in one sentence first.
  2. Generate options across genuinely different approaches.
  3. Check the pair survives truncation where it will be seen.

What you get back

The output this produces, every time.

  • Divides labour between title and subtitle rather than asking one to do both jobs.
  • Tests whether the pair lets a reader decide, rather than optimising for a click.
  • Checks what survives truncation in the places the title will actually appear.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Avoid pure curiosity gaps. A title withholding its subject gets clicks and loses trust, and readers learn to skip the publication.
  • Only ask uncomfortable questions. A question with an obvious answer is scrolled past, and most question titles have one.
  • Resolve searchability in the subtitle. The most searchable title is usually the least distinctive. A distinctive title with a searchable subtitle gets both.

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