Pricing Change Analysis
Works through a proposed price change — who it wins, who it loses, and what has to be true for it to be worth doing.
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Running it, start to finish
- State what problem the change is meant to solve.
- Work out the break-even volume before committing.
- Communicate to existing customers before the page changes.
What you get back
The output this produces, every time.
- Calculates how much volume you can lose before the change is worse than nothing.
- Names the upset segment in absolute numbers, which is how many conversations someone will have.
- Checks the change against your positioning, where a mismatch costs more than churn.
Getting better results
Where this usually goes wrong, and how to avoid it.
- Answer section 1 precisely. A price change made because the number felt old solves nothing and costs trust. The reason determines which change is right.
- Decide grandfathering deliberately. It is the kindest option and it commits you to maintaining two price lists for years. Choose it knowingly.
- Tell existing customers first. Section 8 matters more than the number. Learning about a rise from your pricing page is what turns a change into a grievance.
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Written for The AI University. Every prompt in this library is original work — authored, tested and revised here, not collected from elsewhere. 365 of them, free with an account.