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Experiment Analysis

Checks the sample ratio before anything else, since broken randomisation invalidates every result that follows.

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CategoryData AnalysisForAnalysts, Developers, MarketersTested onClaudeChatGPT

Running it, start to finish

  1. Run the sample ratio check before looking at any result.
  2. Confirm the primary metric was declared in advance.
  3. Report effect size with an interval, not just significance.

What you get back

The output this produces, every time.

  • Checks the sample ratio first, since broken assignment invalidates everything downstream.
  • Distinguishes confirmatory from exploratory analysis based on whether the metric was pre-declared.
  • Separates practical from statistical significance, which diverge at large sample sizes.

Getting better results

Where this usually goes wrong, and how to avoid it.

  • Stop if the sample ratio fails. No result is usable, and the pull to analyse it anyway is strong because the data is sitting there.
  • Treat segment findings as hypotheses. Searching segments until one shows an effect reliably produces results that do not replicate.
  • Check the guardrail metrics. A variant that improves the target and degrades retention or load time is frequently a bad change.

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